Our craft

Rooted in heritage. Crafted by artisans. Made to endure.

Anupama Singh personally travels across Indian cities and artisan clusters — connecting with weavers, understanding their craft, and handpicking each saree and dress material.

Our journey

A banker who left to sell sarees

A seasoned banker turned entrepreneur, Anupama has always carried two lifelong passions — exploring Bharat’s culturally rich and historically significant cities, and collecting authentic, handcrafted sarees and dress materials that reflect the soul of Indian artistry.

Her journeys across Bharat were never just trips; they were emotional experiences. In each place she found a story: a weaver’s legacy, a craft preserved through generations, a design born from tradition, and a fabric that carried centuries of culture.

Our journey is built not just on aesthetics but also on ethics.

By buying directly from artisans, we work toward fair compensation, sustainable livelihood and recognition for their artistry.

A note on that claim, deliberately. AHA states this commitment in its own words, and recognition — naming and crediting the weavers — is the part that can be shown. Named weaver credits are not on this site yet because AHA has not supplied them. When they arrive they belong on every product page.

A mustard-gold saree with a crimson zari border

The four clusters

We work directly with skilled weavers from across Bharat

Four regions, confirmed by AHA and by its own campaign creative. Every piece in the shop comes from one of them.

01 · Uttar Pradesh

Banaras

“the bustling lanes of Banaras”

The source of the Banarasi silk named in AHA’s own bio. Gold and silver zari carried as a supplementary weft into a silk ground, worked densest at the border and the pallu.

Pieces read as Banaras

An olive and charcoal khadi with a red selvedge, hung over a rod

02 · Assam

Assam

“the serene looms of Assam”

The muga and pat silk tradition, and the cottons woven alongside it. AHA’s own creative calls this one “Graceful Motifs”.

Pieces read as Assam

Coral leheriya stripes against an ochre wall

03 · Rajasthan

Rajasthan

“the vibrant dye-houses of Rajasthan”

Resist dyeing and block printing. Leheriya is made by rolling the cloth on the bias and binding it before it goes in the vat — the diagonal is what tells you it was rolled and not folded.

Pieces read as Rajasthan

A teal Kanjeevaram silk with a broad gold zari border

04 · South India

South India

“the intricate weave clusters of South India”

Consistent with the Kanjeevaram in AHA’s bio: heavy mulberry silk, the border and the body woven separately and joined, so the contrast at the join is structural rather than printed.

Pieces read as South India

The four regions are confirmed by AHA. Which cluster an individual piece came from is currently read from the cloth in the photographs and is awaiting confirmation — so the shop links above are a way to browse by that reading, not a certificate of origin.

Fabric & care

Handloom improves with age, if you let it

The instructions for a specific piece are on its own page. These hold for everything AHA sells.

Silk: Dry clean. Store folded in cotton muslin rather than plastic, and refold along a different line every few months so the zari does not crease in one place. Keep out of direct sunlight — the dye fades long before the metal does.
Cotton: Hand wash cold and separately for the first three washes; handloom dye bleeds until it has settled. Dry in shade. Press on the reverse while slightly damp.
Organza: Dry clean only, and never wring — organza takes a crease permanently. Store rolled on a wide tube rather than folded.
Block print and resist dye: Cold water, no soaking, no direct sun. Indigo softens over the first year. That is what it is meant to do.

Every piece we curate carries the legacy of generations.

See the collection Visit the Ranchi store